A top Indian jewellery company has withdrawn an advertisement featuring Bollywood star and former Miss World Aishwarya Rai Bachchan after activists slammed it as racist and for promoting child slavery. A national English newspaper published the Kalyan Jewellers' advertisement last week that showed a fair Bachchan bejewelled and decked in Indian regal attire, reclining under a parasol held by dark-skinned child. The jewellers apologised, saying the ad was "intended to present the royalty, timeless beauty and elegance". "We have started the process of withdrawing this creative from our campaign," the company said in a statement on its Facebook page late Wednesday.